We're NH1 Design,
a branding and design consultancy in Gurgaon. Since a long time, a question had been lurking in our head (and, our heart) - why does sanitary pad packaging fail to communicate and engage the end user? It's almost like the sole purpose of the packaging is to hide the pads by over-dressing them in florals, butterflies, cursive typography and stereotypical graphics. This brought us to the bigger question - why, in 2017, are we still shy to say the word 'Period'? Menstruation is a natural biological process. And that's all it is.
We decided to take things in our own hands and designed a packaging system that allows women to embrace periods and break the ice between their dear uterus and the society. If you like the thought and find our efforts worth it, do share, tweet, and let others know about it.
After all, it's just period. Period.